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Tad Jones and the Secret of King Midas Movie Details:
Directed By: David Alonso, Enrique Gato
Stars By: Adriana Ugarte, Joseph Balderrama, Michelle Jenner, Trevor White
Released Year: 2017
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ANNECY, France — “Tad the Lost Explorer” marked a milestone in Spain’s animation industry, which is long on talent, short on governmental support, consolidating the backing of Spain’s powerful private broadcasters – here, via Mediaset España’s Telecinco Cinema – as well as Telefonica for select, higher-end Spanish animated features. It demonstrated what Mediaset España’s muscular marketing machine could do with a movie which merited its marketing. Directed by Enrique Gato, it won three Spanish Academy Goyas – best animated feature, new director and, notably, original screenplay. And it grossed about $50 million worldwide, half outside its native Spain, sparking a two-picture Paramount Pictures worldwide distribution deal on its creators’ next two features, “Capture the Flag” and “Tadeo Jones 2, and the Secret of King Midas.” And it turned its hero, the chinless Chicago bricklayer Tad, an amateur adventurer-archeologist and kind of cack-handed Indiana Jones, into a social phenomenon in Spain. It is a mark of its original’s achievement that its sequel, which Paramount Pictures releases this August, is expected to be one of the highest-grossing Spanish movies of the year. In it, Tad, still besotted by Sara Lavroff who, after the events of the original, has become the best-known archeologist in the world, pursues her kidnappers to Spain and the deserts of Turkey, accompanied by his dog, amute parrot and an irrepressible mummy. In the run-up to “Tadeo Jones 2’s” world premiere out of competition at Annecy, Variety talked to its co-screenwriter and producer, Jordi Gasull.
Some points have improved from the first movie. It has been easier to get worldwide distribution as Paramount decided to take world rights for the movie. We are super happy that Mark Viane and his team, specially Montse Gil, the Spanish Paramount CEO, decided to enhance Paramount’s participation in “Tad” after the success Mark had with “Tad, the Lost Explorer” when he was supervising Latin America for Paramount. Of course, Montse Gil and her team did an amazing job in Spain.
Merchandising has showed a great improvement. “Tad” had almost no merchandising or it came quite late; but now, a lot of brands have wanted to be related with the positive and enthusiastic image that the character reflects.